Description

Project Overview

I designed and implemented vehicle wraps for the Charleston VA Medical Center's Voluntary Services, aiming to enhance visibility and promote the center's commitment to Veterans' health care.

Challenges

• Brand Visibility: The need to increase public awareness of the medical center's services and presence in the community.​
• Design Consistency: Ensuring that the vehicle wraps align with the VA's branding guidelines while being eye-catching and informative.​

Solution

• Strategic Design: Created visually appealing graphics that incorporate the VA's branding elements, ensuring consistency and recognition.​
• Scalable Assets: Designs were also used in construction banners, billboards and marketing material.

Results

• Increased Awareness: The wrapped vehicles serve as mobile advertisements, reaching a broader audience and increasing awareness of the VA Medical Center's services.​
• Enhanced Community Engagement: The prominent display of the medical center's branding on vehicles has fostered a stronger connection with the local community, highlighting the center's dedication to serving Veterans.​

This project demonstrates the effective use of vehicle wraps as a marketing tool to promote health care services and strengthen community ties.