Description
Project Overview
I designed a series of billboards for the Ralph H. Johnson VA Medical Center in Charleston, SC, aiming to showcase Veterans, healthcare providers, and the exceptional care the VA provides. Behance
Challenges
- Public Awareness: Increasing visibility of the VA Medical Center's services and commitment to Veteran care.
- Community Engagement: Strengthening the connection between the medical center and the local Veteran community.
Solution
- Visual Storytelling: Developed compelling visuals featuring Veterans and healthcare providers to humanize and personalize the medical center's services.
- Strategic Messaging: Crafted clear, impactful messages that resonate with Veterans and the broader community, emphasizing the quality and accessibility of care.
Results
- Enhanced Visibility: The billboards increased public awareness of the medical center's services, leading to higher community engagement.
- Positive Feedback: Received commendations from both the Veteran community and medical staff for effectively capturing the essence of the VA's mission.
This project exemplifies the power of targeted visual communication in promoting healthcare services and honoring the Veteran community.