Description

Project Overview

I designed a series of billboards for the Ralph H. Johnson VA Medical Center in Charleston, SC, aiming to showcase Veterans, healthcare providers, and the exceptional care the VA provides. Behance

Challenges

• Public Awareness: Increasing visibility of the VA Medical Center's services and commitment to Veteran care.
• Community Engagement: Strengthening the connection between the medical center and the local Veteran community.​

Solution

• Visual Storytelling: Developed compelling visuals featuring Veterans and healthcare providers to humanize and personalize the medical center's services.​
• Strategic Messaging: Crafted clear, impactful messages that resonate with Veterans and the broader community, emphasizing the quality and accessibility of care.​

Results

• Enhanced Visibility: The billboards increased public awareness of the medical center's services, leading to higher community engagement.​
• Positive Feedback: Received commendations from both the Veteran community and medical staff for effectively capturing the essence of the VA's mission.​

This project exemplifies the power of targeted visual communication in promoting healthcare services and honoring the Veteran community.